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What is the Business Model for Android Developers

November 17th, 2007 by Head Robot

Internet Servers

An interesting thread started on the Android Developers Google Group this week. Kev started the conversation by questioning how other developers felt was the best method to create a product that provides some revenue.

If we develop a handy utility or game or whatever to run on Android what is the intention for the business model for this:

  • Is the idea that it is all just a free-for-all?
  • Are we expected to make our own arrangements to sell the app from our sites or Handango or whatever?
  • Is there going to be some market place where users can pick and choose the apps?
  • Is there going to be some mechanism for promoting apps to users?
  • Are there going to be bus dev people for us developers who will help get apps built into Android devices as they are shipped?
  • How can we protect our apps from piracy?
  • If our app gets popular will Google buy us? :-)

Any other guidance as to what to expect would be great.

What followed was some great discussion, with one of the best responses coming from 3Dwulf:

Excellent question, most people are probably hoping to get the development in so that Google blesses their work with some prize money and recognition and/or a gig for the team. Developing applications should have some type of business model in mind (say a subscription, free application but pay-for-premium plug-ins, etc.).

Admittedly, some type of commerce functionality should be a by-product of what-ever application that is developed. It is hard to be truly altruistic and create the absolute best application for this platform and at the same time try to figure how to extract cash from the customers that will use it in the first place.

The major players, Google, the Service Providers and the Media corporations have got their ducks in a row and are in the best
position in this race to win with the cash in their coffers. They are betting that the developers (which they do not initially have to hire), will provide them with the next big cash cow, when it does start gaining momentum after the application has been developed and gained the proof of concept they are looking for, then, and only then, will the powers that be consider placing their bets.

Any team of developers should consider this the new business model of the times after all why take risks hiring developers to develop applications that have not been market tested, when all the power players have to do is sit and wait for *all* the works to come to fruition and then put the carrot on the stick for the asses to follow.

My advise is two-fold, build the application *with* a business plan in mind from the beginning so when the Devil wants to negotiate one will have more leverage in the negotiating process.

View the entire thread, What is the business model for Android apps?

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Build your first Android Application - 3 Different Examples

November 17th, 2007 by Head Robot

A number of stories published today around the net about building first Android applications.

First is a video by a Google Application Developer Advocate. He moves very fast, but it’s a good overview of using the tools shipped with the SDK.

Kevin Cawley develops his hello world application in under 15 minutes.

I started to write my first simple Google Android app at 10:30 tonight and was done by 10:45. This included installling the SDK, installing and configuring the Eclipse plugin, coding (okay it was one line), and running the application in the emulator.

Read the entire process at, Kevin Cawley goes Android in under 10 minutes.

John Lombardo at Linux Devices builds his Android application in 10 easy steps at, Building an Android File Browser.

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